Audience Profile

Based on research such as interviews and survey results, I have decided that my target audience will be between the ages of 14 and 30. I picked this minimum age because it is when teenagers usually begin to have their own individual taste in music, and I chose 30 as it is where adults’ taste in music normally begins to change, where they begin to listen to more relaxed This age group is a generation that will generally listen to modern popular styles of music – therefore the magazine will generally focus on genres, such as pop, alternative and R&B.

Here are the results from my research:

Do you prefer a simple or more informative front cover?

Simple - 33%

Informative - 67%

What device/medium do you read magazines from?

Magazine - 71%

Computer - 14%

Tablet - 0%

Mobile Phones - 14%

Which part of a magazine do you read the most?

Interviews - 42%

Gigs - 0%

Reviews - 14%

Other - 42%

Do you use other services from magazines? If so, which ones?

No, I only read the magazine - 28%

Radio - 57%

Website -14%

TV - 0%

Besides the music, what do you think is the most important element of a successful artist

Looks - 29%

Personality - 71%

Would you rather have more content on:

Major Artists - 85%

Unsigned Talent - 15%

Which Social Networking sites do you use?

Twitter - 57%

Facebook - 100%

Google+ - 0%

Myspace - 0%

Other - 0%

What style of music do you prefer?

Pop - 42%

Indie/Alternative - 14%

R&B - 28%

Jazz - 0%

Blues - 0%

Metal - 0%

Punk - 0%

Other 14%